ANd an upcoming one on Taxonomy and facets:
https://www.brighttalk.com/webcast/9273 ... d1ded2a9cd
Learn the differences — and relationships — between attributes and facets and how they relate to hierarchical taxonomies.
Tuesday, April 12, 2022 at 8:00am PT / 11:00am ET
Information about products, services, and digital assets, can be described and organized both in categories of types and in lists of characteristics. Categories of types are also known as taxonomies, and characteristics are also known as attributes. For example, attributes of products could include size, color, material, and price range.
Attributes help make it possible to distinguish one product from related products in a product family and help us assist consumers in discovering the information they need to make decisions. Attributes can also help us improve information discovery by — and delivery to — specific audience segments. They represent details about our target audiences.
For example, an audience attribute list for a family of health-related products might include:
1) age group (adults, teenagers, children, infants)
2) gender, and
3) healthcare conditions (diabetes, allergies, high blood pressure)
Join Scott Abel, The Content Wrangler, and his special guest, Heather Hedden, author of "The Accidental Taxonomist" (Information Today Inc., 2010, 2016). We'll speak with Heather about the need for — and role of — attributes, facets, and hierarchical taxonomies, and the content capabilities they make possible when implemented thoughtfully. Hedden will take questions about your taxonomy challenges, so bring a few challenging ones to this online discussion.
Attendees will learn the differences — and relationships — between attributes and facets and how they relate to hierarchical taxonomies. You'll also discover how attributes relate to metadata and how they are used to help serve up the right content, to the right people, in the correct language and format, at the right time.
Heather Hedden has been a taxonomist for over 25 years in various organizations and as an independent consultant. She currently works as a knowledge engineer on the professional services team of Semantic Web Company. Heather has designed and developed, taxonomies, thesauri, ontologies, and metadata schema for internal and externally published content, including websites, intranets, and content management systems. She has given workshops on taxonomy creation at numerous conferences and as corporate training. Through Hedden Information Management she also teaches an online course in taxonomy creation. Heather is author of the book The Accidental Taxonomist.
The Content Advantage is brought to you by The Content Wrangler and sponsored by Zoomin Software.